城堡灯光秀| 镭士兰科技的文旅力作
专栏:新闻中心
作者:镭士兰
1

项目概况

       方特卡通城堡是方特集团芜湖方特梦幻王国主题乐园的一个重要景点,是一座以卡通形象为主题的城堡建筑,同时也是一座集观赏、互动、体验于一体的多功能场馆。建成之后,梦幻王国一举成为当年国内唯一个集城堡秀、夜游集市、花车巡游、烟花庆典、夜场乐园等多元素的日晚间游乐的主题公园。
Fantawild Cartoon Castle is an important attraction in Fantawild Dreamland, a theme park owned by Fantawild Group in Wuhu. It is a castle-like building with cartoon characters as its main theme, and is also a multifunctional venue for viewing, interacting, and experiencing. After its completion, Fantawild Dreamland became the only theme park in China that offered a diverse range of nighttime activities, including castle shows, night markets, parade floats, fireworks celebrations, and night-time amusement parks.

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2

现状分析

      作为国内较早的主题公园,方特卡通城堡建成时间已达十年。在经年累月的时间冲刷下,城堡外立面都留下了斑驳的岁月痕迹。鉴于此,方特管理层决定对城堡进行一次大翻新,从外立面构件的颜色涂装再到夜场的效果设计都一一提上了日程,并下定决心再造一个夜游爆点和行业经典。

As one of the earliest theme parks in China, Fantawild Cartoon Castle has been in operation for ten years. Over time, the castle's exterior has been weathered and has begun to show signs of wear and tear. In light of this, the management of Fantawild has decided to conduct a major renovation of the castle, including repainting the exterior fand 1681870585978007472.jpg

设计前的城堡现状

3

设计工作

      考虑到卡通城堡的特殊性,其高低错落的建筑结构全部需要工程机械才能进行施工作业,那么在实际运营和后期维护中,既要保持效果震撼在5年内不落伍和后期的维保方便,那么在设计中就要兼顾这两者,要有可落地的执行方案。
Considering the unique structure of the Cartoon Castle, with its staggered heights and levels, all construction work requires the use of heavy machinery. Therefore, in order to ensure the effectiveness of the castle's features for at least 5 years after its completion, as well as to facilitate future maintenance, both factors need to be taken into account in the design process. This requires the development of an executable plan that takes into consideration both the aesthetic and practical aspects of the construction and maintenance of the castle.
      设计愿景:打造创意、创新、奇妙的探险之旅,并且通过灯光表演加微演绎,充分宣传方特卡通文化特色,达到寓教于乐,体验快乐时光,带动夜间的经济消费模式。
Design Vision: To create a creative, innovative, and wonderful adventure journey, and to fully promote the cultural characteristics of Fantawild's cartoon culture through light shows and micro-performances. This approach aims to combine education with entertainment, provide a happy experience, and drive the nighttime economy consumption pattern.
       设计主题:幻妙·拾光
Design Theme: Illusionary Light 
       故事背景:《熊出没》系列是由深圳华强数字动漫有限公司出品的动画系列作品,并有动画电影、舞台剧等衍生产品。本项目内容来自各大电影:熊出没—丛林总动员、熊出没—探险日记、熊出没—狂野大陆、熊出没—熊熊乐园电影、电视剧等剧情与故事情节。
Story Background: The "Boonie Bears" series is an animated series produced by Shenzhen Huaqiang Digital Animation Co., Ltd., and has spawned derivative products such as animated films and stage plays. The content of this project is based on the plot and storylines of various "Boonie Bears" films, such as "Boonie Bears: To the Rescue", "Boonie Bears: The Big Shrink", "Boonie Bears: Homeward Journey", "Boonie Bears: Blast into the Past", as well as the TV series.
篇章一:熊岛森林(情感变化:魔幻、神秘、探奇)

Chapter One: Bear Island Forest Performance (Emotional Changes: Magical, Mysterious, Adventurous)

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 篇章二:奇境探险(情感变化:惶恐、奇妙、期待)
Chapter Two: Wonderland Adventure Performance (Emotional Changes: Anxious, Wonderful, Anticipating)

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篇章三:狂野大陆(情感变化:狂野、多彩、欢快)
Chapter Three: Wild Continent Performance (Emotional Changes: Wild, Colorful, Joyful)



篇章四:熊熊乐园(情感变化:详乐、安逸、欢腾)

Chapter Four: Bear Paradise Performance (Emotional Changes: Relaxing, Comfortable, Celebratory)



4

项目施工

       设计方案通过以后,因为要赶在假期之前开放,为了确保不影响整个乐园的正常运营,深圳镭士兰科技有限公司严格选任项目经理、制定紧凑的施工进度,项目内80%的工作都是高空作业,项目部首要工作就是保证人员安全,在组织施工时,严格安全纪律,终于在规定的周期内,完美交上答卷,并受到方特和游客的充分认可。

After the design proposal was approved, in order to open before the holiday season and ensure that the normal operation of the entire theme park was not affected, we strictly selected the project manager and developed a tight construction schedule. 80% of the work in the project was high-altitude operations, so the top priority of the project was to ensure personnel safety. When organizing construction, safety discipline was strictly enforced. Finally, the project was completed perfectly within the specified period and received full recognition from Fantawild and visitors.

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施工脚用架搭建(高达70米)

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施工现场交底

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效果调试

5

效果呈现

        经过多次的效果调试和业主的反复沟通修改、芜湖方特梦幻王国城堡灯光秀最终通过光影、音乐和特效的组合,营造出独特而震撼人心的效果,在项目中加入了多重故事和方特文化元素,让观众仿佛置身于一个神秘的仙境中,又加入了各种色彩缤纷、形态各异的烟花,将表演推向高潮。
After multiple rounds of effect adjustments and communication with the owner, the Wuhu Fantawild Dreamland Castle Light Show finally created a unique and breathtaking atmosphere through the combination of light, music, and special effects. Multiple stories and Fantawild cultural elements were added to the project, making the audience feel like they were in a mysterious wonderland. Colorful and varied fireworks were also added to bring the performance to a climax.

现场照片:

6

社会意义

      作为国内领先的主题乐园,方特卡通城堡不断更新和改进其设施和活动,吸引了更多的游客前来体验。通过对灯光秀的改造,提升了游客的参与感和互动性,让他们更深入地了解方特卡通城堡的主题和文化内涵。同时,改造还增强了游客在园内停留的时间和消费意愿,从而提高方特卡通城堡的收入和盈利能力。此外,灯光秀改造也是方特卡通城堡在品牌建设和市场推广方面的一次重要举措。通过改造和升级灯光秀,增强了方特卡通城堡在游客心目中的形象和美誉度,提升了其知名度和品牌价值。我公司也因为在城堡秀的大获成功,目前已经对接了国内20多个方特主题公园并达成友好合作。
As a leading theme park in China, Fantawild Cartoon Castle continues to update and improve its facilities and activities, attracting more visitors to come and experience it. By transforming the light show, the park has increased visitors' sense of participation and interaction, allowing them to gain a deeper understanding of the park's theme and cultural connotations. At the same time, the transformation has also increased visitors' length of stay and willingness to spend money in the park, thus improving Fantawild Cartoon Castle's revenue and profitability. Additionally, the light show transformation is an important measure for Fantawild Cartoon Castle's brand building and market promotion. By upgrading and improving the light show, the park has enhanced its image and reputation in the minds of visitors, increasing its visibility and brand value. As a result of the success of the castle show, our company has now connected with over 20 Fantawild theme parks in China and established friendly cooperation with them.
和客户共同创造品牌价值,也是深圳镭士兰科技有限公司在文旅行业的唯一宗旨和最终目标!
Collaborating with clients to create brand value is the sole purpose and ultimate goal of Shenzhen LSL Technology Co., Ltd. in the cultural and tourism industry!
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